What is it?
Following on from last year’s ‘#theBIGenglishwinegoodfriday‘, Great British Wine is thrilled to once again place full support behind a social movement that this year aims to not only support local producers, but also the hospitality sector in these difficult times.
Last year saw producers take part in what became a crescendo of social media activity encouraging consumers to purchase wines from their local vineyards, and raise a glass in celebratory support.
This year its successor, #BigEnglishWineEaster, aims to broaden its reach across the wine trade, and to use its potential to extend support to those most in need.
The focus of this year’s incarnation will be an extensive series of social media events, with winemakers, trade and wine lovers everywhere, encouraged to open a bottle of English wine and share a photo or video, with the hashtags #bigenglishwineeaster and #BEWE, between 7pm and 8pm on Saturday, 3rd April. The campaign will preview from Monday, 22nd March with a series of online events and social media posts hosted by an army of English Wine supporters. This year, producers will be invited to contribute a percentage of their sales over the weekend to two charities: The Drinks Trust and Hospitality Action, and a raffle with contributions from English producers will raise further funds.
How to get involved?
Follow #BEWE on Instagram
Open, taste and share your chosen wine(s) on the night however you like – pictures, videos, Instagram live streams! Be sure to tag the producer of the wine and don’t forget to use the hashtag #BEWE so that everyone can follow the fun!
Most importantly, enjoy and have a great time, interactive with others enjoying English wine!
Use the image templates below (supplied in transparent PNG format) to create your own visuals. Right-click and save these images and then load into Photoshop or your visual editor of choice.
Tuesday 30th March – 7:30pm Instagram Live wine tasting with America Brewer (Owner, Vineyard Manager and Winemaker) at 19:30 on 30 March 2021. Saira and America will taste and discuss Oastbrook’s award winning Pinot Gris and the story of the family owned and run Oastbrook Estate in Sussex.
Friday 2nd April – 2pm Plumpton College – has a Wine Division? You can do a Degree in Wine and make a successful career from it – YES YOU CAN and here’s Dr Greg Dunn, head of Plumpton Wine Division to tell you more about it! Video will be posted on the Plumpton Wine Division…
Thursday 1st April – 2pm Exploring Wine Sensory with Plumpton Wine Division. Video will be posted on the Plumpton Wine Division Youtube Page
Wednesday 31st March – 2pm Find out more about Plumpton’s nationwide Apprenticeship – What skills can you learn from studying a Crop Technician Viticulture Apprenticeship. Video will be posted on the Plumpton Wine Division Youtube Page
Tuesday 30th March – 2pm An Introduction to Wine Innovation with Plumpton Wine Division’s Paul Harley Video will be posted on the Plumpton Wine Division Youtube Page