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April 3 @ 7:00 pm - 8:00 pm
Saturday April 3rd @ 7:00 pm – 8:00 pm
Following last year’s inaugural – and inadvertent – “#theBIGenglishwinegoodfriday”, which saw producers take part in a flurry of social media activity encouraging consumers to purchase wines from their local vineyards, its successor, #BigEnglishWineEaster aims to broaden its reach across the wine trade and support those most in need.
The focus of this year’s incarnation will be a social media takeover, with winemakers, the trade at large and wine lovers everywhere, encouraged to open a bottle of English wine and share a photo or video, with the hashtags #bigenglishwineeaster and #BEWE, between 7pm and 8pm on Saturday, 3rd April. The campaign will preview from Monday, 22nd March with a series of online events and social media posts hosted by an army of English wine supporters. This year, producers will be invited to contribute a percentage of their sales over the weekend to two charities: The Drinks Trust and Hospitality Action. A raffle with contributions from English producers will raise further funds.